“On-the-field wins drive the value of TV rights more than any single factor, especially when there’s a consistent belief in the potential to win at a very high level,” Randy Freer, FSN’s chief operating officer, told the Times. “The things Arte has implemented to put the team in position to win, to increase attendance, to increase sponsors, that’s the true measure of what will ultimately drive the value of TV rights.”
Arte Moreno has said he renamed the team to maximize television revenue. The guy from Fox Sports Net just said the same thing I have believed all along. It is about the team, not the name!