I have been highly anticipating the opening of the new Tesco Fresh and Easy stores. One is going to be opening near my house in Orange, California. I’ve been lucky enough to visit London on several occasions and I really loved the Tesco stores there. I was reading an article regarding a Tesco Fresh and Easy opening in Hemet on OCRegister.com and found a link to a Tesco Fresh and Easy Blog. The author of the blog was describing the stores and this was one of his comments –
“And, we will only be playing music from Depeche Mode, Radiohead and the Red Hot Chilli Peppers…..(that one’s a joke!)”
I thought that was great but found an even better entry upon further reading. Here is the post from his site:
fresh & easy, what are you?
“One of my favorite bands is Depeche Mode (in my view, the film of their Devotional tour by Anton Corbijn is a seminal work). I remember them being introduced on a UK show a few years ago – “there’s rock music, there’s R&B, there’s rap, there’s electronica, and there’s the music of Depeche Mode”.
Reading a lot of commentaries on us over the last few weeks, we seem to be described as a lot of different things – a gourmet store, a hispanic store, an eco store, an upscale convenience store, a small supermarket, a large convenience store, amongst others
In fact, we’re best described as fresh&easy neighborhood market.
We can’t be put into any particular category for the very reason we decided to set this business up here – people told us that none of the existing types of stores exactly fitted what they wanted from their ideal shopping trip.
When we showed people around our mock store (the one inside that non-descript warehouse), they tended to describe it by what it’s not, or by what it’s got bits of.
So we asked people what we should refer to it as, and that’s where fresh&easy neighborhood market came from.
Of course, the commentaries are picking up elements – we will be selling fresh, wholesome speciality market food, but at affordable prices; we want everyone to feel welcome at our stores, irrespective of ethnicity or level of income; we’ve tried to be thoughtful about the impact we have on the environment; and we aim to make all this conveniently available in the neighborhood, with a store that is easy to get round.
But for the moment, just like Depeche Mode, we’re in a category of our own.
Whether it’s the right category, as ever, will be up to our customers to decide…..and that’s how it should be…” – Simon Uwins
Below is a photo I took of a Tesco in Sunbury, England in 2003. The area rarely had snow, so it was a bit of a treat for me to be there when it did.